![]() So, you’ve been working as a web designer for a while now and you think it’s time to cash in by selling some of your designs online. While it’s true that vast amounts of money are being made by other designers selling everything from email newsletters to WordPress themes, it’s going to take a bit more than simply submitting one of your old, unused designs and waiting for the cheques to show up to quit your day job. Today, we’re going to examine 10 useful tips for turning your design by-products into some serious cash flow each month. Introduction: what’s in it for you? ![]() If you’re anything like me, you wouldn’t mind a little extra cash in your pocket at the end of the month, and since you’re not a real estate mogul or stock trading genius, you need to bank on the stuff that you actually are good at: making killer web designs. The “web design template” industry hasn’t even been around for a decade yet, but hundreds (if not thousands) of other web designers are making anywhere from $500 to $30,000 a month by selling their designs online. That’s some serious cash, and the industry continues to get stronger, even though there are more people jumping into the bandwagon each month. The overview: how does this work? Assuming you’ve never really considered selling your designs as “templates” online, here’s the basic idea: You’re an uber-talented designer. Your pores are practically oozing innovative layouts, typography, and visual styles. There are countless other designers and wanna-be designers out there that could use your designs to save themselves a little bit of time on their own projects. Rather than hiring you to create a custom design for them, they’re willing to pay anywhere from $15 to $100 for a pre-designed, pre-coded template that they can use royalty free. Sounds easy right? The truthful answer is that making any serious money from selling your web designs actually requires a fair amount of legwork. Are there piles of money to be made? Yes, so much so that you might also need to buy a wheel-barrow and a shovel to move it to the bank. But like anything in life, it takes work and lots of it. The insider tips Here are some practical tips for firing up your own “web design products” business: 1. Pick a platform and master it Ask yourself: what are you really good at making? Straight PSD design files, HTML/CSS templates, WordPress themes or plug-ins, email newsletters and Magento themes are just a few potential products to consider, but keep in mind what your end game is. The trick is to start by focusing your energy on one particular platform instead of spreading yourself thin across too many. This is one case where being an expert in one area can really improve your chances for success. People will recognise your expertise and they’ll be attracted to your products on the merit that it’s more than just another mediocre template. Note: WordPress themes are hot as pancakes right now, so they’re the sweet spot in terms of “sellability”. But that market is quickly becoming saturated, so you’ll need to bring something new to the table to entice buyers. The good news is that if you have a great WordPress theme, you can always release a PSD and HTML version of it as well (see below).
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April 2018
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